A success story, complete with dirty teeth
You always hear about success stories.
You know, the ones where a business starts out as a grassroots project and then, through the years, blossoms into something special — something really big.
The type of project that springs eternal life into something old and makes it new again. The type of project that makes you get your hands dirty to realize all the hard work that goes into making something a success.
And along the way, well, you just might get a little dirt in your teeth.
If you like dirt-track racing, that dirt in your teeth isn’t a bad thing. In fact, you might be covered in dirt by the time the night is over.
But, you’ll have one of those smiling faces those stupid Orbit gum commercials can’t match. It’s just part of dirt-track racing that’s great.
And it’s a reason why I’m excited about what Oberlin native Rick Salem has going for the area — and the state.
With some sprint car buffs and legends, Salem has handcrafted a series that has brought the winged warriors back to the forefront in western Kansas. The series is one of the fastest growing — and affordable — in the Midwest.
The URSS is in its fourth season of operation, and it’s become of full-time job for Salem — who only jokes he wishes it paid a little better.
I can understand his point, and I don’t blame him, either. I’m sure organizing a sprint car series and all the other maintenance that comes along with it — you know, all the behind the scenes work that no one ever sees — can take a toll on a promoter.
It’s a job I wouldn’t be good at, or probably wouldn’t have the patience and definitely the energy for.
Somehow, Salem does. He worries about drivers’ safety, keeps things running smoothly and puts up with pesky other promoters who try to bring the series down.
But somehow, Salem and the URSS is surviving — and thriving.
Sprint cars are becoming a staple once again in western Kansas, and it’s because of the hard work Salem and the drivers are putting in. I have yet to see a bad URSS show in its four years of existence, and I don’t think I will for as long as the series lasts — which hopefully will be for a long time.
Another series promoter saw the success the URSS was having and tried to start up one of its own this summer. It lasted two races before the promoter pulled the plug for the year. And it came just a week after he told me the series hadn’t folded, despite rumors swirling around racing circles. Now, he’s trying to figure out what to tweak for next year — if there is a next year.
Much of that is due to the stronghold and camaraderie the URSS has built itself on. Perhaps imitation is the sincerest form of flattery, or something to that matter.
I’m sure there are a few things drivers and Salem would like to see done differently, but for now, the URSS is a success. About the only thing missing is one of those large, corporate sponsors plugging in endless amounts of money — but hopefully that will come one day.
The series is starting to grab more national headlines, too. One magazine has featured an article about the sprint cars and a stay-in-school program. Another magazine, according to Salem, will be in Hays this weekend for the races.
This Saturday and Sunday, RPM Speedway — one of the finest tracks in the Midwest — is hosting the URSS for the second annual Wheatshocker Rebel Nationals. The series has helped the track and the area make a name for itself, and it’s packed fans in the stands each time the sprints are in town.
It’s a perfect opportunity to see a success story right before your own eyes and not on a television screen. It’s a perfect grassroots success story if there ever was one — and it’s happening right here in northwest Kansas.
And, it’s a great opportunity for you to get a little dirt in your teeth, too.
Nick Schwien is chief copy editor at The Hays Daily News.
nschwien@dailynews.net